Writers: Marhadi, Aiupova Nurgul Bakytbekovna, Novy Anggraini Sudibyo, Widhayani Puri Setioningtyas, Ni Made Estiyanti, Triara Juniarsih, Myrna Pratiwi Nasution
Publisher: Bypass
Size: 15 x 23 cm
Content paper: Bookpaper 70 gram
Pages: 126 pages
Cover paper: AC 260 gr, Soft Cover
Publish: April 2025
Price: IDR 120.000
Synopsis
The essence of branding lies in the intricate interplay of various elements that contribute to the creation of a distinctive brand identity. Brand strategy and storytelling emerge as pivotal components in this process, shaping the brand’s narrative, emotional appeal, and consumer engagement. Brand strategy serves as the guiding framework that aligns the brand’s objectives with consumer needs, market dynamics, and competitive positioning. It encompasses the strategic decisions and actions that drive brand differentiation, market relevance, and long-erm success. On the other hand, storytelling plays a crucial role in conveying the brand’s values, creating emotional connections, and engaging consumers through compelling narratives. It enables brands to communicate their unique identity, establish authenticity, and evoke meaningful experiences, fostering brand loyalty and resonance with consumers.
The significance of brand strategy and storytelling is further underscored by their role in constructing powerful narratives that create meanings and address consumers’ self-fashioning and lifestyle needs within specific cultural contexts. Brand strategy and storytelling are instrumental in shaping the brand’s DNA, encapsulating its core values, identity, and promise of value. These elements contribute to the creation of a compelling brand narrative that resonates with consumers, fosters emotional connections, and differentiates the brand in the market. By leveraging brand strategy and storytelling, brands can craft a distinctive identity that captures the essence of the brand, resonates with consumers, and establishes a lasting and meaningful brand-consumer relationship.
The potential impact of future branded endeavors can be multifaceted, influenced by various factors such as emotional brand attachment, cultural intermediaries, social media management, and storytelling techniques. Emotional brand attachment and brand personality play a significant role in shaping consumer perceptions and loyalty, impacting the success of future branded endeavors. Additionally, the use of cultural intermediaries and storytelling in place branding can construct legitimacy and create meaningful narratives, influencing the reception of branded initiatives. Moreover, the management of brands in the social media environment and the implementation of digital brand storytelling can significantly impact brand performance measures and consumer retention. Furthermore, the use of storytelling in agricultural marketing and the evaluation of digital brand storytelling in local brands can influence customer engagement and sustainability. The effectiveness of storytelling in agricultural marketing and the impact of brand storytelling on brand identification can also shape consumer attitudes and emotional responses. Additionally, the use of brand storytelling techniques and brand happiness can impact consumer perceptions and brand loyalty, while the research progress and trend of storytelling in marketing can influence co-creation by enterprises and consumers. Lastly, VR-ediated storytelling in destination branding and young adults’ views on digital storytelling campaigns can impact consumer trust and emotional responses, ultimately influencing the success of future branded endeavors.
