Writers: Marhadi, Aiupova Nurgul Bakytbekovna, Novy Anggraini Sudibyo, Widhayani Puri Setioningtyas, Ni Made Estiyanti, Triara Juniarsih, Myrna Pratiwi Nasution
Publisher: Bypass
ISBN: 978-623-8244-29-4
Size: 15 x 23 cm
Content paper: Bookpaper 70 gram
Pages: 126 pages
Cover paper: AC 260 gr, Soft Cover
Publish: April 2025
Price: IDR 85.000
Synopsis
This book takes a close look at how sustainability is becoming an essential part of brand strategy, not just something nice to have, but something that defines how brands behave and how people perceive them. It starts by laying out key ideas about what it means for a brand to be sustainable, and why this matters more than ever in today’s world. We explore how consumers are holding brands to higher standards and how businesses are adapting, not only to meet those expectations but to lead with purpose and impact.
By combining theory with real examples, the book highlights both the opportunities and the risks in the sustainability space. It discusses what makes sustainable branding work, and just as importantly, what can go wrong, especially when actions don’t match the message. The goal is to help readers see how brands can genuinely contribute to a better world while building stronger, more trusted connections with their audiences. In the end, sustainable branding isn’t just good ethics, it’s smart business.
